If we weren’t in the room when the decisions were made, if we don’t know what the CEO’s intentions were, how can we say one logo is “better” than another? As in ice skating, technical merit can be judged independently of communications content, and we can all see the skater fall. The first five things that distinguish great marks from ordinary ones are technical; the last one addresses content.
Read full article.
Don't forget to subscribe to our fantastic RSS Feed, join Design You Trust community on Facebook, follow us on Twitter,Pinterest and Tumblr! If you enjoyed our posts we humbly ask you to comment and help us spread the word! Looking for advertisment or special promotion on Design You Trust? Click Here.