The Six Universal Attributes Of A Great Mark » Design You Trust – Design Blog and Community

The Six Universal Attributes Of A Great Mark

If we weren’t in the room when the decisions were made, if we don’t know what the CEO’s intentions were, how can we say one logo is “better” than another? As in ice skating, technical merit can be judged independently of communications content, and we can all see the skater fall. The first five things that distinguish great marks from ordinary ones are technical; the last one addresses content.
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