We all enjoyed the first round of the HUGO Create challenge when we were inspired by Urban Skylines and we sure do like Round 2 that is now up and running: Urban Thrills – Music & Nightlife.

Today creative individuals are mixing their multi-disciplinary skills and talents to go beyond the traditional paths. HUGO Fragrances takes traditional design contests a step further by offering upcoming talent a global platform. The HUGO Create challenge is to give designers, illustrators and photographers the chance to show the world their abilities by the creation of a stunning tribute to the iconic HUGO Man bottle. It all comes down to strong ideas and pure skills.

HUGO Create: Round 2
The theme for the second round is Urban Thrills: Music & Nightlife.
There is truly nothing else like music in this world. It can be described in many ways by many different people. Music can be traced way back from the creation of the world and up to today, new breed of songs and sounds sprouts very fast. Each of us has our own experience with music. When we hear a touching song, it makes us look up and reminisce. We call it our music.
Nightlife often unleashes irresistible vibes of musical prowess that strums our soul and touches our heart. Guaranteed thrills!

You are free to chose the technique(s) they enjoy the most: pixel, vector, photo, hand drawn, painted, … as long as their visuals are music and/or nightlife related. Also important is that the HUGO Man bottle plays a central role in the artwork.
For the rest it’s completely up to you…

You can upload their design on the ‘Submit’ page of the website. The visuals (RGB JPGS) can be max 0.5 MB. The format we use to publish the visuals on the website is 672 pixels large x 960 pixels high. In case you become one of the winners, we will need your visual in an A4 format, 300 dpi.

The 10 winners receive 500$ and tons of recognition. The visual of the round winner will be published in style bible i-D magazine.

The HUGO bottle & logo footage can be downloaded from the submit section on the website: www.hugocreate.com/en/submit.php

HUGO Create Generator: Kick start your creativity
Create your own design with the help of the HUGO Create Generator. Everyone can be creative, even if you don’t have a technical background. Make your own custom illustration with the HUGO Generator design tool and win.

Surf to www.hugocreate.com/en/generator.php
Select some of the 1300 design elements and drag & drop them to your artwork. You can easily adapt the size and rotate the elements. Once you have finalized your design, you can save it on your computer, send it to your friends or enter your artwork to the HUGO Create design contest. Each round, there are 5 special prizes in the Generator category.
On April 15, we will add 500 brand new Music & Nightlife elements.

HUGO Create Winners Round 1
In the first round, we have received over 6800 entries. Our list of winners includes an exciting and international mixture of established names and upcoming talent.

Round Winner: Tom Moran, Uxbridge, UK

Ashley Paul Smith, Loughborough, UK
Edwin Servaas, Amsterdam, The Netherlands
Gosia, Toronto, Canada
Imok, East Bentleigh, Australia
Juha Jukarainen, Kuopio, Finland
Litsa, White Plains, USA
Matthew Needle, Cardiff, UK
Nicholas Federico Romero, Miami, USA
Oleg Shmykov, Hildesheim, Germany
Carla Garofalo Tavares, São Paulo, Brazil
Luigi Lucci, Milan, Italy
Karen Santiago, Coatzacoalcos, Mexico
Bruno Manciet, Gradignan, France

For more information:
Contact: Send me email!
HUGO Create website: www.hugocreate.com