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Charlotte Barista Jam Guerilla Marketing Campaign

Charlotte Barista Jam Guerilla Marketing Campaign (poster) – By Tom Vincent Creative

Charlotte Barista Jam Guerilla Marketing Campaign (micro-site) – By Tom Vincent Creative

By Tom Vincent Creative www.hiimtom.com The poster (top) is the 1st piece in a guerilla marketing campaign I created to pitch an event concept to a Charlotte, NC Coffee Company. Its primary purpose was to get traffic to the micro site (bottom). The micro site had an information collection system, barista training videos, latte art tutorials and a number of other cool little features.

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Score: +2. Votes: 24.
  
Kim
June 19th, 2008 @2:27 am  

Rember something? http://www.ngdesign.it/ngd8/portfolio/officine.jpg ?

DmitryDmitry Utkin
June 19th, 2008 @8:25 am  

God, damn!

tom Vincent
June 19th, 2008 @6:14 pm  

Indeed, you found my inspiration. That piece was fantastic. The circles may have originally been inspired by the flickr logo as well.

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