Charlotte Barista Jam Guerilla Marketing Campaign
By Tom Vincent Creative www.hiimtom.com The poster (top) is the 1st piece in a guerilla marketing campaign I created to pitch an event concept to a Charlotte, NC Coffee Company. Its primary purpose was to get traffic to the micro site (bottom). The micro site had an information collection system, barista training videos, latte art tutorials and a number of other cool little features.
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