 | British Auto Poster Campaign |
Motorcar Service You Can Afford
Posters created for British Auto Service, LLC in Milwaukee, WI.
Steve Koeneke, Creative Director/Writer. Scott Shalles, Writer. Brian Steinseifer, Art Director/Designer. STIR
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17 Comments to “British Auto Poster Campaign”
Pretty funny and nice design but some of the ‘Brit-isms’ aren’t well enough researched. ‘More affordable than all those other wankers’ does not make sense!
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Being British I’d say the wankers one makes perfect sense; referring to other businesses of course.
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I think the weakest element is the copy.
Why do the Irish hate the British? Ever owned an MG? Needs questions marks. Also ‘hate’ is a strong word; ‘envy’ would have been more appropriate.
The ‘Wankers’ poster attempts to employ an obviously British word not commonly used in the US, but in the wrong context. ‘Wankers’ is usually reserved for human beings, not entities such as rival companies.
The ‘God save the Queen’ one - are they now rivals to God Almighty himself? Quite impressive, but again completely off focus.
Not everything British should sound funny - is this the right tone for posters clearly aimed at British motoring enthusiasts? Does it actually reflect what they think about the British?
The visual design is nice, but wasted because of the desperately poor copy. Better luck next time (chaps).
(Given the target audience it’s clear the copywriter simply needs a sound thrashing British-style to teach him the error of his ways. Can’t let the buggers slack off you understand.)
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I love the look, copy is off slightly. I have no problem with the typeface. I’m a retired Creative Director. Currently free-lance…Architectural Renderings. I do own a 1969 MGB so I don’t hate the British, I “envy” them. Overall, I think it’s a great campaign .
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Cleisthenes, do you just go places and pretend you know what you’re talking about?
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I’m British and I think that the wankers one works perfectly.
Also, the Irish one is clearly a joke about the political history between the two countries – it has to be hate – envy wouldn’t work at all.
The strongest element is the copy. Cleisthenes is a complete bowler.
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That one with the who do Irish people hate the british….learn your history, that is the dumbest thing I’ve ever seen, idiots
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beautiful design. VERY talented.
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This is funny and unique! I like the vintage feeling too!
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July 17th, 2008 @5:59 pm
Really coool!
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