How would YOU illustrate a brand named “Monkey Shoulder”??

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Posted by davetabler on August 14, 2008

Distiller William Grant & Sons commissioned artist Jonathan Williams to help build an identity for this new triple malt whiskey.

Jonathan Williams illustration

Last 5 posts by davetabler

Quirky hunting dog illustration snags Gold Medal at Europe's EPICA Awards - December 30th, 2008
It's the closest you can get to being inside an artist's head - December 12th, 2008
New Yorker cover nails US political mood - November 5th, 2008
Major NYC art rep rolls out new portfolios - October 29th, 2008
Sketchel series 2 is out now - October 21st, 2008

Rate this!
Score: +11. Votes: 19.

Posted under: Advertising, Art, Illustrations
Tagged with: illustration, illustrator portfolios, jonathan williams, theispot

2 Comments to “How would YOU illustrate a brand named “Monkey Shoulder”??”

CHOP SHOP on August 14th, 2008 @8:01 pm

well, sometimes kicking alcoholism is referred to as “getting the monkey off your back”. so… maybe not so good? depends on how “edgey” they might be willing to be.

[Reply]

Jonathan Williams on August 15th, 2008 @1:44 am

Monkey Shoulder takes its name from a repetitive strain injury suffered by malt men in years gone by. The malting barley was turned by hand using a wooden shovel known as a ’sheil’. Monkey Shoulder is inspired by, and named in honour of, their passion. Although barley is still turned by hand at William Grants, working practices have changed so the condition no longer exists.

[Reply]

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