The whole communication of “Mr. Clean” trademark is principally based on strenght and physical power concepts , well represented by the famous bald muscle man logo. With this dumb-bell packaging we have tried to find a simple but incisive shape to strenghten that idea and to give product more visibility on supermarket shelf. We have also considered packaging reusability as an important feature: the empty bottle can be easily filled with water or sand and transformed in a colourful dumb-bell for fitness. A fun excercises booklet inside the cap can be useful for home training.

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