The packaging design was done in-house by Piado. It is made out of recycled paper, and they eliminated everything plastic from it.

The color of the underwear complements the label, and the zig-zag seals the design with a nice touch of detail. The color of the packaging is black and the main features are highlighted by silver foil stamping. You can also barely notice on the box a few splashes / stains which intend to make the statement that Piado is a non-conformist label. The packaging is intended to be uncommon, rebellious but sophisticated especially for an underwear line.

Piado is an independent brand distinguishing itself with sophisticated styling, incomparably comfortable fabric, and a uniquely “green” approach to fashion. Piado currently focuses on the basics: the underwear.