Carhartt® EMEA Brand Guidelines
New brand and Retail Guidelines from Carhartt® Workwear. Also sales presenters and leave behind booklets showing the new brand design in action.
Nice stuff from Fitch London
Great photography from Lee Mawdsley
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6 Comments
It’s awfully nice … but it raises some interesting questions about what brand manuals are, what they’re like and who they’re for.
Brand manuals as objects of desire themselves, worthy of this kind of photography … there’s something about it I can’t quite put my finger on.
Maybe it’s because we were recently prepared a style manual that was rife with inaccuracy - we asked the agency responsible for the original art so that we might bring it up to date ourselves. ‘Oh, but we suggest you don’t alter it, perhaps you can make comments on a PDF version? We have some lovely hard-bound copies. They look great! Would you like some?’ D:
Hello Steve,
I’m a third year student at Manchester studying DNAD. Brand guidelines are something that I have grown an interest in since my placement last year..I particularly like these guidelines and would love a copy if you have any spare Steve…
A brand manual should be a total reflection of the brand. Be that through an on screen experience or through tactility, weight or process of printed material.
Every living part of it should breathe the brand even down to the finest detail of how it is bound or constructed.
Hey… what is the typography used in the cover???
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