Due to the tremendous response to the previous rounds of HUGO Create, we are happy to announce Round 8: The Elements – Earth, Wind, Water & Fire.
HUGO Fragrances invites creative talents from around the world to illustrate the HUGO Man Bottle within the concept of one or more basic Elements.

The HUGO Create contest is open to graphic designers, illustrators, computer artists and photographers. You can use any type of technique as long as it corresponds with the theme. To enter the HUGO Create contest, you need to upload your digital file(s) on the competition website. Check out the website for the full contest description and rules. Deadline for this round is April 30, the winners will be announced on June 1, 2009.

The Elements: Earth, Wind, Water & Fire
Ancient Greek philosophers such as Empedocles and Aristotle suggested the theory that the world was made up of four particular and indestructible Elements: Earth, Air, Water and Fire. Their writings had a significant influence on alchemy, biology, astrology and psychology.

Empedocles described the four Elements not only as physical manifestations or material substances, but also as spiritual essences and facets of the human being. He even believed that the four Elements result in different personality types. The same ideas were found throughout the ancient world in many cultures, mythologies and religions.

Earth represents the hard, solid objects of the world. Emotionally, Earth is seen as a straightforward. Element that is associated with confidence and stability. Today, Earth could be seen as a materialistic base of human life. Modern day Earth representations are manifested in architecture and construction.

Water is all about being fluid, flowing and formless. Water can be associated with change, adaptability and flexibility. In modern life, “Water” invokes the flow of communication, transforming communities and making waves.

Wind represents things that grow and expand. The wind enjoys freedom of movement. Mentally and emotionally, Wind represents new experiences…an open-minded attitude and a carefree feeling. Today, wind can be associated with information and cultural exchange and is manifested in the freedom of urban life and viral impact of the creative communities.

Fire represents the forceful and energetic things of this world: flames, heat and lightning. Fire can be associated with passion, action, power, motivation and desire. Today, “Fire” represents those things beyond our everyday experience: creative concepts that break out of existing boundaries and “heat up” other, very interesting areas of our lives.

Let the 4 Elements inspire you and please submit your key visual to the HUGO Create contest.

About HUGO Create
With HUGO Create, HUGO Fragrances takes traditional design competitions a step further. The aim of the contest is to give designers, illustrators and photographers the chance to demonstrate their creative abilities in a stunning tribute to the iconic HUGO Man bottle. It’s a real creative challenge. This is your opportunity to show the world your talent.

Each round, 10 winners receive cash prizes of $500 and tons of recognition. The artwork of the round winner is featured in i-D magazine.