Belgian design duo Pierre Smeets and Damien Aresta of PLEASELETMEDESIGN collaborated with Zachary Lieberman of creative coding collective (accidental alliteration…. damn, there we go again) openFrameworks, a professional racing driver and of course the chaps with the money to see this through, Toyota Belgium, to produce a truly unique typeface created by custom software tracking the car’s carefully mapped out movements.

Via: We Heart Stuff