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You See Better When You Are Scared

science world 03 You See Better When You Are Scared

A well thought-out advertising campaign for Science World. The two posters displayed here are about fears, how we as humans react to scary situations, and the phobia of heights and clowns. Of course, the scientific festival will explain the “whys” to this.

A well thought-out advertising campaign for Science World. The two posters displayed here are about fears, how we as humans react to scary situations, and the phobia of heights and clowns. Of course, the scientific festival will explain the “whys” to this.

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Credits:
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Photographer: Patrick Norman for “Clown Jump” and “Jason”
Published: July 2009

Credits:
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Photographer: Patrick Norman for “Clown Jump” and “Jason”
Published: July 2009

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