Advertising is one of the primary markets for graphic designers. Companies around the world rely on the talented and creative minds of designers to create visually impactful and memorable product advertisements. Advertising differs from other forms of design, as you often have to incorporate a product, a logo, a company image and other details to meet the client needs. Therefore, being able to manipulate results to match the color scheme, subject matter and target market are essential skills for any designer.

In this tutorial, you’ll learn the steps and techniques involved in creating a brilliant product advertisement. You’ll start with a stock image of an Adidas shoe, extract it from the background, then combine it with various photostocks to create a liquifying product advertisement. You’ll learn how to build around a given product, and how to integrate branding into the design work. Let’s get started!

design.creativefan.com/design-a-brilliant-product-ad/

design.creativefan.com/design-a-brilliant-product-ad/