From A to B in an instant!
DHL wanted to promote their newly improved delivery lanes to the United States of America and Europe; and O&M Beijing’s creative director Michael Wong came up with this ingenious idea of utilizes a special magazine media buy, whereby at a flick of the page, the DHL parcel was instantly delivered to the other side of the world.
Translation: DHL China-USA Express Lane. Express delivery to the USA in an instant.
For ‘Out of Home’ bus shelter execution, the communication featured a fixed DHL parcel on a rotating backdrop showing the 2 regions; literally demonstrating how the parcel is being delivered from hand to hand in an instant!
Translation: DHL China-EU Express Lane. Express delivery to Europe in an instant.
Visit Michael’s website for more of his work.
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