We have been constantly bombarded with the issue of climate change in a global scale. But to be remembered the message had to have impact and be engaging. The concept of rising tides due to rising temperatures isn’t some kind of outlandish threat but actual fact.

To give the dire situation its due, WWF China, in collaboration with Ogilvy & Mather Advertising Beijing, a cup was created using a special ceramic coating. As a hot beverage was poured in, the graphic of the world’s land mass vanished under the rising sea, while the following poignant written message appeared:

‘A global climate increase of just 2º will have irreversible, catastrophic effects’.

During the 2007 United Nations Climate Change Conference in Bali, where 250 of these cups were given out to the most influential attendees, Nobel Peace laureate Al Gore said, “the Hot Water cup uniquely presents an everyday reminder of the perils presented by the climate crises.”

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Dutch Environmental Minister commenting on her gift.

Vice Secretary-general of UN