A light-hearted campaign attempting to reverse the negative perception that people have towards the Metro newspaper. By portraying commuters as Metro readers it gives people the impression that reading the Metro is a much more common thing do than you may think. The use of props to hide the Metro adds a humorous element to the campaign, exaggerating the lengths that people would go to in order to avoid themselves being tagged a ‘Metro reader’.

Work by Kelvin Farrell.