TrueCoffee serves coffee and bakery with hi-speed Internet in cozy and modern atmosphere. In 2009 TrueCoffee expanded their food range to a quick bite like hot dog
. They wanted hot dog packaging that would attract teenagers. Subconscious, a communication design studio based in Bangkok reinterpreted the word ‘hot dog’ and created this unique Dachshund character that is hot all the time.

‘Our clients were very satisfied with the character and asked us to expand the ‘Hot Dog’ character on other merchandising.’
- Subconscious.
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