When you go to an event such as OFFF, the festival for the post-digital creation culture, what you have when you leave is much more than what you went in with. People exchange ideas, opinions and stories. With that idea in mind, Torke (a guerrilla mkt agency in Portugal) created OFFFerings, a social network of exchanged objects. A suitcase was placed at OFFF in Paris and people were invited to take anything from it with the only condition of leaving a personal object in return. Tags were attached to all objects and the participants were invited to write their online contact information (twitter/facebook/e-mail) on it, so that the person who took their object could contact them later. The project also included a Facebook group and a Twitter page that served as a meeting point for people to say what they took and what they left in the bag. On the project’s blog (offferings.blogspot.com), people could see pictures and films made from inside the bag and were also invited to take part on a collaborative story telling. The first objects in the bag were placed by Torke’s team and the objects that remained after the end of OFFF were brought back to Portugal, so everybody could connect to their Offferings partners. During the 3 days of the event, almost 300 objects were exchanged, resulting in 600 different connections. It represents around 10% of the 3.800 persons that attended OFFF’s tenth edition.
The project was supported by Sony Bloggie.