Lennox Home Heating and Cooling has taken their industrial air conditioners and furnaces and created high end technology objects with them. Photographer Adam Voorhes started with detailed perspective drawings and planned the light around each piece used in the composites. The parts were lit individualy and the appropriate shadows were cast on them so when all the pieces were put together everything looked natural.
Agency: GSD&M Idea City
Creative Director: Ralph Yznaga
Photographer: Adam Voorhes
Art Buyer: Shannon McMillan