We show exclusive the first PERMANENT COLLECTION WHAT’S MORE ALIVE THAN YOU®, made of selected artworks from the first creative call of July 2009.
The only collection of shoes and bags, Italian Made International Design®.

The production of the first PERMANENT COLLECTION lasted months and it was the result of a long search for materials by special texture, resistant, recycled or reused.
It also needed to manual and high-quality manufacturings, realized, in every stage, entirely in Italy.

GYOZA TWIST SHOES BY PREMRUDEE LEEHACHAROENKUL

PEBBLE BAG BY TOMÁS TRENCHARD

FLORAL SHOES COLLECTION BY VICTORIA GEANEY

This PERMANENT COLLECTION is the first real step towards a new perspective of fashion; it will be available online exclusively on WMATY.COM by next November with the second collection which will feature the new authors selected by the second creative call ended last June.

Below the link to the entire first PERMANENT COLLECTION WHAT’S MORE ALIVE THAN YOU® catalogue

www.wmaty.com/impaPressKit_en/IMPA_PRESSKIT_3_EN_OK.pdf

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If you do not know this revolutionary project fashion-art or if you need more information about this first PERMANENT COLLECTION, the press office WMATY is at your disposal for further informations.

Contact: Giovanna Pineschi – Send me email!