Scion tC “Take On the Machine” Augmented Reality Game » Design You Trust – Design Blog and Community

Scion tC “Take On the Machine” Augmented Reality Game

arpsfm Scion tC Take On the Machine Augmented Reality Game
Along with Scion, ATTIK recently launched the campaign’s “Take On the Machine” Augmented Reality Game at www.TakeOntheMachine.com (look for the “Augmented Reality” tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Here are links to 72dpi versions of that ad, and the marker you can print out to play along: see more via on82.blogspot.com

Posted by on 09 03 10.   Share post »    Join a conversation below!     Report post »
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