Broken Decks / SKULLS
Ultra Skate Store has gotten a new structure:
In order to promote this new spot, designer Beto Janz customized used and broken decks, using the decks to produce skulls. Stickers with the brand and the address of the new stores were applied to them and they were left on streets nearby main skateboard places around Curitiba/Brasil – Therefore, anyone who finds them, gets them.
An "underground" way of promoting the store.