PRESS RELEASE #16 OCTOBER 2010 – WHAT’S MORE ALIVE THAN YOU®

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Interview with Mario Innocente, Chief Executive Officer What’s More Alive Than You™ – Wmaty srl

The project for the brand What’s More Alive Than You® was founded in 2004 by an idea of Mario Innocente, advertising and marketing consultant now the manager of Wmaty srl, which owns the brand.
The idea to involve people from all over the world in the design of fashion collections of shoes, bags and contemporary jewellery, is finding the interest of thousands of young students, designers and fashion designers who respond enthusiastically to the creative calls regularly launched all over the world by the Italian company.

After the success of the second creative call, which have selected 23 people and 2 professional studios from 12 countries, we do have some questions to the inventor of the project to better find out how the new fashion-art brand What’s More Alive Than You® wants to place itself into the market.
Read the interview to the following link:

www.wmaty.com/presskit4_en/PRESSKIT4_EN.pdf

You can ask other questions to Mario Innocente, founder and Chief Executive Officer Wmaty srl, writing to the Press Office What’s More Alive Than You ™:

Giovanna Pineschi
pressoffice@wmaty.com

Giuseppe Reo
head@wmaty.com

wmaty.com

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WHAT’S MORE ALIVE THAN YOU®
shoes, bags and accessories from across the globe

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