PRESS RELEASE #17 OCTOBER 2010 – WHAT’S MORE ALIVE THAN YOU®

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Interview with Victoria Louise Geaney, one of the selected authors by the first creative call of What’s More Alive Than You™ whose shoes collection H.R.H. is right now realized.

What’s More Alive Than You™ presents in these days its first PERMANENT COLLECTION showing as preview a series of shoes and bags designed thanks to the creativity of 15 young students and professionals unknown to the general public, but with great skills and talent. Among them not only fashion designers but also architects and product designers, who have accepted the multidisciplinary challenge offered by What’s More Alive Than You™ by creating objects really special, suitable for those who want to stand out, with the spirit of this new Italian brand which offers wearable objects closer to the world of art and design than to the rules of traditional fashion.

This new brand and its ambitious project are recognized by the press about fashion, design and art of 72 countries. Several Universities around the world already involved their students in our creative calls launched several times per year for the design of the collections; among them 15 are already actively working together in partnership. There are already 45 people selected as authors of the artworks, some of them presented in the first PERMANENT COLLECTION and they come from 19 different countries. A project that started just over a year ago but is creating so much interest and curiosity in thousands of people who every day visit the institutional website.

We therefore wanted to ask one of the authors of the Selection ONE, whose artworks are right now part of the first PERMANENT COLLECTION, what she thinks and which idea she has about this new brand, thanks to her experience in this project.

The young fashion designer is Victoria Louise Geaney, born in London 23 years ago; she is the author of a beautiful collection of women’s shoes with floral theme, inspired by nature and that has the names of some of the Queens of England.

Read her interview to the following link:

www.wmaty.com/geaney/L_GEANEY_EN.pdf

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You can ask other questions to Victoria Geaney writing to the Press Office What’s More Alive Than You ™:

Giovanna Pineschi
pressoffice@wmaty.com

Giuseppe Reo
head@wmaty.com

wmaty.com

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