“All graphic design products ultimately end up in trash. And many more ideas remain just ideas. We believe that the design idea in each project should have the power to act and be effective during its short life. Only this way design really matters. Only when we create ideas that are able to change the world our life matters. Then, we do not regret a day, as we did not waste it.”
Graphic design studio by Yurko Gutsulyak
Designer: Yurko Gutsulyak
Main message is that design is worth-while. Design should surround us every time and everywhere. And if design is based on a good idea, it really works and has power to influence people and their activity. Design defines modernity.
Every calendar day is a new trash bag. Every month is a roll of 31, 30 or 28 trash bags. The Calendar consists of 12 rolls and is divided into 4 quarterly sets with 3 months-rolls. The date is printed on every bag so that you can see it when the bag is placed into the trash bin.
Most of the calendars immediately get into trash bin. For our calendar it is the result we are aiming for. It works even in trash and all the time makes people wonder why and how each day has been spent.
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