F5 2011 RE:PLAY Film Festival. Inductance. » Design You Trust – Design Blog and Community

F5 2011 RE:PLAY Film Festival. Inductance.

“Happy” was the theme we were given by the organizers for this year’s F5 Re:Play Fest, held in April in NYC, to create this edition’s pieces, probably the hardest thing to convey in any artistic expression. After a good deal of introspection, and teaming up with awesome motion graphics artist Gerardo del Hierro, we decided that happy wasn’t happy for Physalia unless pliers, microchips and a bit of soldering were involved, and with this idea we resolved to create the happiest machine Physalia has built to date.

Credits:

Direction: Physalia (physaliastudio.com) & Gerardo del Hierro (grrddh.com)
Music: Fernando Dominguez

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