Typography is the study and application of type and font and how these styles affect the presentation and reception of the message conveyed through text. And if you have any aspirations of making it in graphic design, web design or even in advertising, you need to have a solid grasp of these principles. In short, how the text is presented from font, to letter spacing to orientation, will determine how effective the message is received.

In this guide, we’ll look at key terms that relate to typography, characteristics of different styles of typography, web typography, and how to put it all together.

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