At the very dawn of book printing or book writing to be more exact, those people, who created/wrote/copied books treated their job very seriously. Though it took pretty much time to create a book, every item was created like a true fine art masterpiece – not only it contained the information and knowledge, it was also marked with fine ornaments, text decorations, and font designs of the highest art grade. Later, when printing press was invented and book printing turned into mass production, most of the decorative features of typography have been sacrificed for the sake of quantity of end products, simplicity of production, and economic interests.

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