The Mirror Effect: How to Exceed the Maximum? » Design You Trust – Design Blog and Community

The Mirror Effect: How to Exceed the Maximum?

bmw coupe 04 The Mirror Effect: How to Exceed the Maximum?

BMW commissioned Serviceplan to design a billboard for the Hamburg airport. The German studio came up with a brilliant idea: placing an illuminated billboard with letters half cut; the natural reflection of the sign on the shiny floor would now spell “Exceed Maximum.” As a result, Serviceplan doubled the media space for free and got more attention from passengers.

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