This is a package design project that I worked on not only for class, but this was also a client project for SealedAir which was to design a package which was fun and creative but also for the the audience for the design its self.
I aimed this design for adults. Because that is really who the target consumer will be. My whole concept was based around the fact that consumers these days are worried in what is inside their meat. The added ingredients and preservatives which harm them and maybe their children.
Consumers these days want to walk into the store to see their meat, in the most natural form possible.
This design was designed for the front sealed lid to be attached with a clear band from behind. The front will be a clear film with the design printed on it.
The large type displays exactly what the consumer wants, its big, bold and extremely striking to the consumer so it can be identified easily on the shelf.
See more at www.dineshdesigns.com
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