The Keystone Design Union x Jay Electronica & Erykah Badu x Urb

The KDU was asked to re-envision and redefine a classic American music publication by taking over complete Creative Direction of URB Magazine. The 18 year-old music and culture magazine proved to be a great vehicle to showcase the depth and breadth of The KDU network’s talent. We pulled together teams of our own photographers, stylists, designers, illustrators, journalists and industry contacts to reinvigorate this well-known publication and brand.

With an acute attention to detail we crafted custom typefaces and lettering for each issue to live alongside the vibrant images we used to capture the energy and dynamism of the emerging artists and cultures which URB documents.

“Another shoot by Phil Knott, Creative Directed by David Gensler.
Jay was great to work with and allowed us to explore many set ups and ideas. Also, Erykah is one cool lady, allowing us to explore various set ups for half the night. She also personally shoots with a Leica M8…which if you have not had the chance to shoot with – it is a truly amazing photographic tool.“