A creative design brief is a joint agreement between the designer and the client on the specifications that will lead to a successful solution. Many people think that the client provides the design brief, and the designer follows it. In a sense, the client does provide the brief, through the information that you gain from them, but the client shouldn’t write the brief without your input (besides, they probably don’t know how). You’re the one who will be using the brief, so you need to make sure that it’s written clearly and that there’s no room for confusion.
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