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Martin Schoeller + Advil + Cool Whip

Below are two campaigns Martin Schoeller shot for Advil & Cool Whip earlier this year. mcgarrybowen Chicago collaborated with Martin to shoot their current print campaign for Advil. Using his close-up style, Martin established the look and feel of this ongoing campaign which profiles both celebrities and real people. For Cool Whip, Schoeller worked with The Martin Agency to shoot real moms who write popular blogs. In the ads each mom is holding her signature Cool Whip desert.

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Daily life: March 2012

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