Swapping Poop for Wifi
Mexican internet portal Terra is encouraging dog owners to poop and scoop by offering them free WiFi in return. The company is piloting the idea at 10 parks in Mexico City in a campaign by DDB Mexico.
When people throw away their bags of poop in a special box in the park, it calculates the weight and Terra gives everyone free minutes of Wifi in the park. The greater the weight, the more minutes are added (and everyone can enjoy a poo-free park).