Someone wise once said that a man, who stops advertising to save money, is like a man, who stops the clock to save time… Add to this another conceptual idea, saying that advertisements contain the only truth to be relied on in the newspapers, and you will get a clear understanding why advertising is equally popular among both advertisers and those for whom advertisements are created. However, modern advertising has evolved greatly, adopting its objectives, concepts, and approaches to the new needs of the modern world.
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