Branding is a way to differentiate your photography services from its competition, and create loyalty. The content of a website, its style and tools such as newsletters allow for many ways to differentiate yourself, make the visitor feel good about you, and build loyalty. More worrisome: if you do not do this, a competitor may snatch not only your prospects sales, but also their loyalty away from you with their website! Eat, or be eaten!
Flickr is great for sharing photos and connecting with other photographers. But having your own website or photo blog looks a whole lot more professional and impressive. Whether it’s just for fun, or a serious effort at self-promotion, even a simple website with a photo gallery and an about/contact page can be extremely effective and fairly straightforward to put together.
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