Lost & forgotten editorial for Lalesso by Frank van der Elst

With many years of experience in the web design and motion graphics industry, Frank van der Elst has spend the last couple of years exploring photography. To help him do this hes been doing test shoots for designers and models. This particular shoot was for Lalesso, who are a well established international clothing label. The idea was to focus on the original style of the clothing, the concept being a girl lost and left behind by everyone to become her own “original” person.
You can see more of Frank’s work at www.softblur.co.za

clothing: Lalesso
model: Jo-Marie Harteveld
makeup and hair: Natasha Henry
photographer: Frank van der Elst
assistant: Rebecca Groves