HP just released the Z1, a compact desktop with a screen casing that pops off at the touch of the button. Inside, the guts of the computer are all easily replaceable – without the aid of a single tool. (More information about the Z1 here)
Looking for a way to market the Z1, HP turned to Singapore creative agency GOODSTUPH. The desks, like the Z1, arrive in a flatback box, ready for assembly without a single tool. It’s a clever little marketing concept that equates a piece of high technology with handicraft.
Don't forget to subscribe to our fantastic RSS Feed, join Design You Trust community on Facebook, follow us on Twitter,Pinterest and Tumblr! If you enjoyed our posts we humbly ask you to comment and help us spread the word! Looking for advertisment or special promotion on Design You Trust? Click Here.