HP just released the Z1, a compact desktop with a screen casing that pops off at the touch of the button. Inside, the guts of the computer are all easily replaceable – without the aid of a single tool. (More information about the Z1 here)
Looking for a way to market the Z1, HP turned to Singapore creative agency GOODSTUPH. The desks, like the Z1, arrive in a flatback box, ready for assembly without a single tool. It’s a clever little marketing concept that equates a piece of high technology with handicraft.
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