Those driving or walking down the street will divert their attention to a bright, well articulated banner hanging in a shop window. Banners are an effective outdoor marketing, or out of home, technique. Flashy and direct banners can advertise anything from festivals and sales to a new mascot, assisting with a successful marketing campaign. The most efficient advertising does not just supply the reader with information. It is important to inform, but it is more vital to include a call of action to measure its effectiveness.
Grab their attention!
A call to action is defined as a word or phrase that urges the reader to take immediate action in relation to a marketing campaign or sales promotion. It should be a short phrase that is easy to understand, asking the reader to complete a specific task. It is intended to not only increase interest and sales, but to build brand awareness as well. The ideal call to action achieves seven main goals.
The first is to convince the person to complete the action. This is most important because your custom made banner has failed if it does not do this. Next only ask people to do one thing. Too many call to actions can confuse a person and make them lose interest.Take time to develop the call to action. While presenting it, be direct. Jargon or slang can be misleading or confuse readers and then your campaign will fail.
Creating the banner is more than just printing the call to action on it. The call to action should be most prominent alongside a catchy design and font. You want people’s eyes to focus on the statement so they follow it. The best way to entice people to do this is to offer a reward. Consumers love free or discounted goods. It is as simple as offering a 10 percent coupon off their purchase.
Make people rush to complete the action, saying it is a limited time offer, giving the impression that it is a rushed deal. You can do this using the word “now” or “limited time only.” Aside from including the call to action, you need to provide the reader with additional information as to what your product or service is to show why they should complete the call to action.
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