All of the different sites you frequent on a daily basis are actively gathering facts about you. The rise of social sharing sites like Facebook, Pinterest, Google, Pandora, and Twitter are gathering information as well, and bringing about an interesting change in how our data is being used. Social networks are betting on a future built on a personalized web, an Internet paradise filled with items the virtual you will be more apt to share, pin, tweet, or “like.” With each of those actions you complete, advertisements based off of your preferences are being diverted your way. With a personalized web we’ll see more of what we like, and less of what we don’t.
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