A white cube that fits in the palm of your hand as a symbol of Poland; friendly creatures smiling at passers-by on the streets of Berlin; 3D technology and a spectacular film screening — modern, intriguing ideas. The author and creator of this original and appealing visual cocktail is Jakub Jabłoński, who fully designed the campaign’s visual side and created the original creatures.The absence of clear and modern national symbols inspired Jabłoński to create something fresh, modern, stylish, and above all else, catchy. The result was a combination of simple ethnic motifs and the slick design used in toys all over the world. Five friendly, intriguingly shaped and brightly colored creatures were the characters behind the success of our ad campaign at ITB 2011.Their identity remained a mystery: they might have been weird visitors from outer space, or perhaps a bold experiment by a Polish artist in some design factory.Each of the creatures was marked with a single letter, together spelling out the word POLEN.
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