You don’t have to be a smoker to know by now that cigarette packages come with plenty of health warnings, some more graphic than others. But this is the first time we’ve seen cigarettes with video game life meters printed on their paper.
These images are part of a non-commercial conceptual design project created by German Ljutaev, who wanted to incorporate the “well known games element as a warning for smokers.”
Smoking isn’t awesome, but the concept of watching one’s life meter deplete with each cigarette smoked is pretty clever.
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