Brazilian agency Artplan had a challenge in their hands: sell a new real estate venture based on the tailor made concept. They used the decorated model apartment – in Brazil it’s common to have a model apartment open for visitation and selling before its construction – as platform and did this unique buying experience. A great ambient media/POP strategy that uses technology to reach people emotionally. Watch the case film or presentation board for more info.
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock, Hugo Monteiro
Art Directors: Augusto Correia, Moacyr Marques
Copywriters: Rodrigo Lopes, João Resende
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