In most parts of the world, we often buy and drink Coca Cola straight from the bottle—however in El Salvador, buying Coke in a bottle is often too expensive for the locals. Instead, convenient stores and street vendors have a practice of serving soft drinks cheaply in a disposable plastic bag.
In order to reconnect the locals with their iconic branding, Coca Cola has designed an inexpensive and biodegradable ‘Coca Cola bag’.
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