A website is an essential tool for any photographer to have, especially with the proliferation of people using the internet. There is no better way to reach a wide audience and display your work than with a stylish and well designed website. Without a website you are missing your money earning potential as a photographer, as well as missing out on a great source of exposure.
One of the main reasons why photographers need a website is to promote themselves and their work. Making a name for yourself as a talented and skilled photographer among the right people will go a long way to benefiting your career. With a website you have a platform to draw people’s attention which is easily accessible to them. Before photographers make any money at all they need to show their talent and gain the interest of their target audience. Putting the effort into leading people to the website where their work is displayed is the first step to this.
However, there are plenty of things you’ll need to be aware of when you build a website and plenty of things that can make or break a customer’s experience on your site: the navigational structure, the organization of content, your choice of verbs. Those ubiquitous annoyances that creep into so many websites and drive even the least savvy customers into fits of frustration. So if you’ve done half your job correctly, which is getting people to your website in the first place, don’t screw up the other half by sending them packing.
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