After successfully growing their business through NYC street markets like Hester St. Fair, Brooklyn Taco owners, Jesse and Erica, decided it was time for their brand to grow. We were tasked to not only create a new graphic identity, but also build out their first permanent taqueria in Essex St. Market. The identity started with a wordmark that speaks to their craft and references hand painted signage seen throughout Brooklyn, this is paired with a Mexican inspired color palette and patterns. From the groundwork created by the graphic identity, the space took shape incorporating a strong graphic pattern, color palette and typography provided by the brand toolkit. Brooklyn Tacos identity and space now seamlessly connect and tell a story of modern authenticity.
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