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Have you ever wondered why some photographers are successful – even in tough times – while others are not successful – even in great times? What is it that separates the winners from those who are struggling? It almost seems like the successes are taking some special, secret “magic pill” that is causing them to become famous and successful no matter what.
But not true. There is no “magic pill” when it comes to photography marketing success.
So why are they successful? It’s not their photography expertise – although that’s important, of course. The real difference is their attitude and their actions. The winners have a great attitude, even when things aren’t going perfectly. They just keep going. They keep smiling. And they are very enthusiastic! (And that enthusiasm is contagious!) They are optimistic and encouraging. Everyone just seems to really like them, and respect them, and as a result, clients just seem to gravitate to them.
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