The idea of business blogging is not revolutionary—many businesses have active blogs. Unfortunately, not many business blog with purpose. Having a business blog is not like having a personal blog; when you decided to start a business blog you need to keep the bottom line of your business front and center. If you’re not ready to blog with your bottom line in mind, then you aren’t ready to have a business blog, and should probably just stick to personal blogging.
Sound harsh? Not when you consider the fact that many businesses waste valuable, billable time maintaining a business blog that won’t ultimately help the business.
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