The Rise of the Second Screen
Where will the reach of the Internet invade next? Those of us who love our television programs are increasingly watching them with our mobile devices in hand. We use them to find information related to things we’ve seen, and connect on our favorite social networks, like Facebook and Twitter. More and more shows are realizing that they’re losing people during the advertisements, when people are most likely to search the web, or interact on their mobile; which is changing the way we watch television.