NATL’s New Corporate Identity, Website, Reel and Capabilities

The leaders of creative production company National Television (NATL) are very proud to announce the launch of their new corporate identity and website, as well as a new montage reel featuring 80 of the company’s most exciting and interesting projects from the past eight years, drawing from commercials, music videos, network IDs, promos and brand films. Our complete story also details the developments behind the launch of NATL’s New York studio last year, and provides an overview of the latest projects occurring on both U.S. coasts.

natl121m 750x539 NATLs New Corporate Identity, Website, Reel and Capabilities

Screengrab from NATL.tv.

NATL Winter 2012 Montage from NATL on Vimeo.

Programmed by the talents at LA-based interactive design firm Loyal Design and designed by NATL’s Chris Dooley and David Chun, with additional creative and production input from Brumby Boylston, Brian Won and Jared Libitsky, the company’s new website presents NATL’s “greatest hits” in more depth, along with its latest news, press coverage, new projects, archives, social media links and more.

Asked about the new montage, Won expressed his pride over the wide range of work it reflects. “Using myriad techniques, we’ve been able to creatively problem-solve and come up with fresh and interesting approaches to a number of unique visual problems,” he said. “Some of our favorites include the robot in the Ogilvy video, the Unstuck campaign, the Comcast ‘Fancast’ commercial and our American Express ‘Play Doh’ spot. Each of these projects used a different technique, ranging from character animation, cel animation, and stop-motion to folded paper.”

NATL’s full news release appears here: http://bit.ly/NATL-UP

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